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with High Definition Conditioning Formula

Just some of the reasons you’re going to love Facetheory

 - Vegan and cruelty-free - Free returns - Klarna pay later

  • Our vegan mascara sculpts, thickens and lengthens eyelashes and is perfect for everyday wear.
  • Formulated to condition and define lashes with clump-free, fully adjustable coverage. Apply one coat for a natural look and two to three coats for a more voluminous look.
  • Bio-based castor oil fibre brush shaped for smooth and precise application.
  • Easy to remove. Try our Restorasoft Makeup Remover C3 or Hot Cloth Cleanser Set
  • Packaged in recycled plastic and sustainable materials. Bottle and cap made from 100% post-consumer recycled plastic.
  • Free from parabens, silicones, PEGs, SLS, SLES and mineral oils. Vegan and free from animal testing. Made in the UK.

High-definition mascara conditions lashes while adding extra length and volume for subtle, natural-looking emphasis.

Bottle and cap are made from 100% post-consumer recycled plastic (PCR-PET) by extrusion with high-vacuum degassing, melt filtration, and SSP. (PCR-PET indicates food-grade plastics such as yoghurt pots and milk containers.) Brush is made from bio-based fibre: 100% renewable raw material from castor oil plant. Bottleneck made from LDPE with 84% bio-based content derived from sugar cane.

  • Apply any other eye makeup first.
  • Curl your lashes using an eyelash curler.
  • Twist the wand out of the tube and wipe off excess mascara by gently scraping the brush against the neck of the tube.
  • To apply mascara to upper lashes, look upwards and place the bristles against the base of your lashes. Gently wiggle the wand side to side to coat the base of your lashes, then slowly pull the wand upward to the tips of your lashes. To build coverage, add another coat before the first one dries.
  • For the lashes at the corners of your eyes, hold wand vertically and apply with brush tip.
  • For a defined look, angle wand diagonally downward and gently brush it across the tips of your lashes to separate them.
  • For lower lashes, use the tip of the wand to apply mascara only to the roots while gently wiggling the brush.
  • +Ingredients
    Aqua, CI 77499 (black iron oxide), Oleic/Linoleic/Linolenic Polyglycerides (emulsion stabalizer), Euphorbia Cerifera (Candelilla) Cera (viscosity controlling agent), Stearic Acid (fatty acid), Octyldodecanol (texture enhancer), Styrene/Acrylates Copolymer (film former), Glyceryl Stearate SE (vegetable-derived emulsifier), Polyglyceryl-6 Stearate (emulsifier), Glycerin (humectant), Sodium Anisate (preservative derived from aniseed), Sodium Levulinate (preservative derived from sugar cane), Trihydroxystearin (thickening agent), Glyceryl Caprylate (emollient), Pullulan (thickening agent), Hydroxyethylcellulose (thickening agent), Polyglyceryl-6 Behenate (natural emulsifier), Jojoba Esters (emollients), Sodium Dehydroacetate (preservative).

    This product is free from

    Animal ingredients, benzalkonium chloride, benzophenones/benzophenone derivatives, bisphenol a (BPA), butoxyethanol, BHT, carbomer, coal tar dyes, -cones, ethanolamines (MEA/DEA/TEA), formaldehyde, hydroquinone, liquid petrolatum, methyl cellosolve, methylisothiazolinone, methylchloroisothiazolinone, mercury, mercury compounds, mineral oil, oxybenzone, parabens, paraffin oil, phenoxyethanol, phthalates, polyethylene glycol (PEGs), resorcinol, siloxanes, sodium nitrite, sulfates, thimerosal, triclosan, triclocarban.

    ContainerPCR-PET tube and cap. Brush is made from bio-based fibre: 100% renewable raw material from castor oil plant. Bottleneck made from LDPE with 84% bio-based content derived from sugar cane.
    Odour Neutral.
    Sulphate / SLS free

    You can choose your delivery options when you pay.  

    SWEDEN DHL (3-5 days) - 135 kr OR FREE ON ORDERS OVER 800 kr
    Tracked delivery by DHL - 3 to 5 days.  No customs fees required.  
    If you aren't happy with your product, you can get a refund at any time up to 365 days later without having to return your products. Read more here.

    As seen in

    Refinery 29
    Huff Post
    Beauty Crew

    About Facetheory

    We love the planet

    We make clean skincare with the actives you love - packaged sustainably and priced affordably. We're vegan and cruelty-free (certified by Leaping Bunny).


    Over 70,000 reviews

    We've got over 70,000 real customer reviews so you can buy with total confidence.

    Tried and true

    We're so confident in our products that if you don't get better skin we'll give you your money back. You get 365 days to try them out.